Strategic framework
720° Customer Cover
An organisation makes a promise through its brand and communications. Its people make that promise real. 720° Customer Cover brings both sides into alignment.
The outside promise needs an inside reality.
An organisation makes a promise through its brand and communications. Its people make that promise real. 720° Customer Cover brings both sides into alignment.
First 360°
Customer-facing promise
The brand, marketing, communication and service promise customers encounter.
Second 360°
Internal delivery
The understanding, capability and behaviour people need to deliver that promise.
Promise
What customers are invited to expect through brand, communication and service design.
People
What employees understand, experience and feel equipped to deliver.
Behaviour
The everyday decisions and moments that turn intent into a customer story.
720° Customer Cover is CentriCULTURE’s framework for aligning outward promise and internal delivery.
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